PRIMO AMORE

A CINEMATIC CONCEPT CRAFTED FOR DAVIDOFF OF LONDON

Created by Filip Szczepaniak - Founder & Creative Director of Outlinedunltd.

A cinematic concept inspired by the heritage, ritual, and gentlemanly culture of Davidoff London.

The story of Primo Amore

A tale of belonging, loyalty, and consequence - set in a world where the gentleman’s code meant everything. Primo Amore is the first chapter unravelling the story of Cigar Culture. A cinema of timeless ritual.

VISUAL ETHOS

• Vintage cinematic tone

• Smoke, shadow, and atmosphere

• Sepia and Noir palette

• Ritual, identity, and presence

• Crafted with intention and restraint

WHY DAVIDOFF LONDON?

Inspired by your heritage.

Built around your atmosphere.

Created exclusively for your boutique.

Primo Amore reflects refinement, patience, craftsmanship - the same values that define Davidoff London.

SHARED VALUES

Respect for ritual • Appreciation for time • Commitment to craft • Heritage with modern vision • Exclusivity without exclusion

ABOUT OUTLINEDUNLTD

A creative studio specialising in cinematic storytelling, vintage direction, and crafted brand identity.

Founded in London by Filip Szczepaniak, Outlinedunltd creates visual worlds rooted in emotion, elegance, and narrative depth.

THE INVITATION

I would be honoured to share the full Primo Amore vision with you.

Please feel free to reach out at your convenience.

Get in touch