PRIMO AMORE

A CINEMATIC CONCEPT CRAFTED FOR DAVIDOFF OF LONDON

Created by Filip Szczepaniak - Founder & Creative Director of Outlinedunltd.

A black and white portrait of a young man with light skin wearing a fur hat, with intense eye contact, holding a cigarette near his mouth, dressed in a blazer, shirt, and layered clothing, in front of a dark, blurred forest background.
Close-up of a person's hand holding a glass of whiskey with a lit cigar resting on their fingers. The word 'smile' is tattooed on the middle finger. The person is wearing a chain bracelet and a shirt, with a dark background.

A cinematic concept inspired by the heritage, ritual, and gentlemanly culture of Davidoff London.

The story of Primo Amore

A man in a business suit running outdoors with a briefcase spilling money, against a plain sky background.
Close-up of a person lying on the ground wearing a suit and tie, with a blank name tag on the chest, and grass in the background.
A young man wearing a hat and smoking a cigar.

A tale of belonging, loyalty, and consequence - set in a world where the gentleman’s code meant everything. Primo Amore is the first chapter unravelling the story of Cigar Culture. A cinema of timeless ritual.

VISUAL ETHOS

• Vintage cinematic tone

• Smoke, shadow, and atmosphere

• Sepia and Noir palette

• Ritual, identity, and presence

• Crafted with intention and restraint

WHY DAVIDOFF LONDON?

Inspired by your heritage.

Built around your atmosphere.

Created exclusively for your boutique.

Primo Amore reflects refinement, patience, craftsmanship - the same values that define Davidoff London.

SHARED VALUES

Respect for ritual  •   Appreciation for time  •  Commitment to craft  •   Heritage with modern vision   •  Exclusivity without exclusion

ABOUT OUTLINEDUNLTD

A creative studio specialising in cinematic storytelling, vintage direction, and crafted brand identity.

Founded in London by Filip Szczepaniak, Outlinedunltd creates visual worlds rooted in emotion, elegance, and narrative depth.

THE INVITATION

I would be honoured to share the full Primo Amore vision with you.

Please feel free to reach out at your convenience.

Get in touch

Outlinedunltd — The Vintage Visionary

Crafting cinematic identity for heritage brands

Close-up of a black sign with white text that reads 'Outline' and part of additional text that is partially obscured and unreadable.